Rudraya Wastech Pvt. Ltd.
Registered Company
Pvt. Ltd.
Growth
Business Details
Business Model
Direct packaging reuse: End-to-end packaging reuse service operated by REVERSE Service-based revenue model: Packaging Reuse-as-a-Service (RaaS) — brands pay per container reused Tech licensing: Future revenue from licensing AI-based segregation systems to partners and franchisees Franchise model: Build a network of franchise-led packaging reuse hubs across India to scale infrastructure
Problem Solved
REVERSE offers Reuse-as-a-Service, enabling brands to adopt packaging reuse with zero capex. We solve the core barrier of non-viable manual segregation through AI + robotics-based segregation, IoT-enabled sanitization, and traceable reuse loops — making reuse commercially scalable and circular economy-compliant.
Market & Customers
TAM: $19.3B packaging reuse market in India
Current customers: Beverage brands, FMCG brands, HORECA, glass manufacturers, recycling partners
Target customers: Brands, city governments, urban sustainability programs, retail chains
Revenue Model
Service fee per container reused (B2B clients — brands, retailers) Franchise/license fee (future model for tech + infra deployment) Hardware sales/leasing (smart kiosks, segregation units) Carbon credits and ESG monetization (in roadmap)
Technology Used
Traction & Achievements
Awards & Recognition
Press Coverage
Team Members
Sonal Dubey
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Narasinvarao Chavan
Senior Operations Mangaer
Vibhor Varshney
Director-RahulSingh.png)
Kunwar Rahul singh
FounderMentors & Advisors
Prof. Brajesh K. Dubey
Professor
IIT kahragpur
Prof. Ravichandran Natarajan
NA
Independent