We addressed the problem of poor nutrient absorption and low compliance in traditional supplement formats like tablets and capsules. Many individuals struggle with swallowing pills or forget to take them consistently. Additionally, traditional formats often result in delayed or reduced nutrient bioavailability. To solve this, we developed Vitricion Oral Strips—a convenient, fast-absorbing, and user-friendly solution. Our strips dissolve quickly on the tongue, ensuring better compliance and faster delivery of active ingredients directly into the bloodstream. This innovation enhances effectiveness while making daily wellness simple, portable, and enjoyable for both humans and pets.

Vitricion targets health-conscious adults (25–55), pet owners, parents, and the elderly seeking convenient supplement alternatives. Our oral strips solve pill fatigue, compliance, and absorption issues. We serve B2C (via e-commerce, pharmacies, D2C) and B2B (clinics, vets, healthcare pros). Positioned as a premium, science-backed brand in India’s fast-growing nutraceutical market.

1. Direct-to-Consumer (D2C): We sell directly to customers through: Our official website (www.vitricion.com) for convenient, personalized shopping. Subscription model (launching soon) to enable recurring revenue and enhance customer retention. Digital marketing strategies including SEO, social media, and influencer partnerships to build brand loyalty and lifetime value. 2. Business-to-Consumer (B2C): We reach individual consumers via: E-commerce platforms like Amazon, Flipkart, and health-focused marketplaces such as 1mg. Offline retail through pharmacies, wellness stores, and modern trade outlets. Targeted promotions including discounts, bundles, and seasonal campaigns to boost sales volume. 3. Business-to-Business (B2B): We drive volume sales through: Partnerships with healthcare professionals, clinics, and wellness centers who recommend and distribute our products. Veterinary clinics and pet stores for our specialized pet health products. Pharmaceutical distributors and institutional buyers for regional and national market coverage. 4. Global Market Expansion: We are actively exploring and entering international markets where there is a growing demand for innovative, high-bioavailability wellness products: USA & UK: Through strategic partnerships and online marketplaces with a focus on premium wellness-conscious consumers. Europe: Targeting key regions with compliance-ready formulations and distribution partners. UAE & GCC Countries: Leveraging high purchasing power and growing interest in clean, effective nutraceutical formats. We are in the process of setting up export and regulatory frameworks to scale Vitricion globally and position the brand as a modern, science-backed wellness solution.